No retainer. No monthly fee. A cut of what we sell.
Dear store owner,
Take Rate holds two-way iMessage conversations with abandoned carts and checkouts, and bills only on what they add.
Between 20% and 30%, written into your order form before launch.
You measure ads on return. Hold this to the same standard.
A typical recovery tool:
- A monthly fee, every month.
- One reminder, whatever the shopper does.
- A question nobody answers.
- The invoice arrives anyway.
Take Rate:
- No monthly fee. No retainer.
- A two-way iMessage conversation.
- Answers only from info you approved.
- A random slice of shoppers hears nothing.
- You pay your written rate on the gap. No gap, no fee.
Exhibit A
What a conversation looks like.
Exhibit A
You've got the Standard and the Pro kettle in your cart. Want help choosing?
What's actually different? The Pro costs more.
Per the product info the store gave me: the Pro adds temperature presets and a longer warranty. I have nothing on noise or build quality, so I can't compare those.
I only make tea. Does the Standard handle that?
It boils and shuts off, which suits tea per the store's description. Presets for green tea are a Pro feature.
Standard then.
Removing the Pro from your cart. Checkout is ready.
Complete orderOrder placed: Standard kettle
Thanks for the order. The store also sells a descaling kit for the Standard kettle. Want details?
How often would I need it?
The care guide says to descale when you see buildup, depending on your water. I have no fixed schedule to quote.
Ok, add one.
Here's a link for the kit, separate from your order.
Add descaling kitYou stopped at checkout. Anything I can answer first?
What if I hate it?
Per the returns policy, unused items can be returned within its window. I can't approve a return myself, the store's team does. Want the policy page?
Yes.
Here it is. Your cart stays saved.
Returns policy- It says what it doesn't know, and hands off on returns.
Seven steps, start to invoice.
Step 1. You connect Shopify
We read carts, checkouts and orders.
Step 2. You approve the info
The AI says nothing outside it. You set the guardrails.
Step 3. We set the holdout
A random slice of shoppers gets no messages.
Step 4. A shopper abandons
The cart or checkout becomes a conversation.
Step 5. The AI talks
It answers from approved info, or hands off to you.
Step 6. We trace the orders
A reply, link click or code, inside an agreed window.
Step 7. You pay on the gap
Messaged minus held-back, at your written rate.
Five jobs, one conversation.
Abandoned carts. The AI asks what happened and keeps talking.
Abandoned checkouts. The shoppers who got furthest hear from us first.
Shopper questions. A reply gets a reply.
Objections. Sizing, shipping, ingredients, policies. Approved info only.
Post-purchase upsells. Something complementary, in the same thread.
The take rate
Your rate goes on the order form.
Our take rate is a stated percentage between 20% and 30% of incremental revenue, written into your order form before launch. Incremental means beating a held-back group, and no gap means no fee.
Type your numbers. We'll show the cut.
How we count.
The fee
Your written rate, on incremental revenue only.
What counts
Orders traced to a conversation, inside an agreed window.
The window
Agreed in writing. It starts at the first message.
The holdout
A random slice hears nothing. It shows the baseline.
When nothing sells
You owe $0.
Sample attribution reportIllustrative format. Dashes only.
| Shoppers messaged | — | permissioned |
|---|---|---|
| Shoppers held back | — | random |
| Orders, messaged | — | inside the window |
| Orders, held back | — | scaled to size |
| Revenue, messaged | $— | |
| Revenue, held back | $— | would have sold anyway |
| Incremental revenue | $— | first minus second |
| Rate | — | on your order form |
| Fee | $— | rate times incremental |
Controls and guardrails.
- You write the script
- You approve what the AI can say. Change it any time.
- Guardrails
- Approved info only. No discounts or promises you didn't allow.
- Handoff
- If it can't answer, it says so and passes the thread to you.
- Permission and STOP
- Only shoppers the store may contact. STOP is honored. Quiet hours respected.
- Reporting
- Orders traced to conversations, plus a log of every message. Connects to Shopify.
The ones a media buyer asks.
How does the AI know what to say?
You approve the product, shipping and policy info. It talks from that and nothing else.
What if it doesn't know an answer?
It says so and can hand the thread to your team.
How do you attribute revenue?
An order counts when it traces to a conversation (a reply, a link click or a code we sent) inside an agreed window.
What did the AI cause versus what would have sold anyway?
A random slice of shoppers gets no messages. The gap between the groups is incremental, and only the gap is billed.
How does pricing work?
A stated rate between 20% and 30% of incremental revenue, written into your order form before launch. No retainer, no monthly fee, and $0 if nothing incremental shows up.
Is this just another SMS sequence?
No. A sequence repeats itself whatever the shopper says. This one answers what they write.
How much control do I have?
You approve what it says, set guardrails, read every message and can take over any thread.
What stores is this for?
Shopify and ecommerce stores, and agencies that judge everything on incremental return.
How quickly can it launch?
Usually a short setup. We scope it with you once you send the card.
How are permissions and messaging rules handled?
Messages go only to shoppers the store may contact. STOP is honored and quiet hours are respected. Run your consent practices past your own lawyer.
What about iMessage vs SMS?
iMessage first. If a device can't receive it, a fallback channel is used.
Send the store. We'll price it in writing.
P.S. The holdout is the whole point. No gap between messaged and held-back shoppers, no fee.